Supermodel Kendall Jenner just shared on Instagram that she has officially become the newest face of the sports fashion brand Adidas.
Kendall Jenner appears in an Instagram video with Adidas images.
officially joining the adidas fam!
A post shared by Kendall (@kendalljenner) on May 31, 2017 at 9:09am PDT
And Bella Hadid decided to stick with the Nike brand.
She always appears in Nike’s dynamic designs.
Kendall Jenner is not the first fashion supermodel to become the representative face of the sports fashion brand Adidas.
Karlie Kloss is a familiar face in adidas by Stella McCartney designs.
The foray into fashion by sports brands is not new.
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It can be easily seen that in addition to their measurements and `extremely perfect` body, all supermodels like Kendall Jenner, Karlie Kloss or Bella Hadid have a huge number of fans on social networks.
Karlie Kloss received tens of thousands of interactions with her Adidas photo.
17 years of @adidas running data.
A post shared by Karlie Kloss (@karliekloss) on Apr 7, 2017 at 3:14pm PDT
Bella’s information about collaborating with Nike also received hundreds of thousands of likes and thousands of comments.
Tomorrow 9AM Grove Los Angeles to celebrate the NIKE CORTEZ and our campaign ????
A post shared by Bella Hadid (@bellahadid) on Jun 2, 2017 at 11:01pm PDT
#ad?Nike Nike Nike !
A post shared by Bella Hadid (@bellahadid) on Jun 1, 2017 at 7:03am PDT
In today’s digital age, when engaging with influential people on social media has become an indispensable part of marketing activities, the numbers of likes and comments are the key factors.
This also explains why sports brands in recent years have not only cooperated or used the images of famous athletes to promote products or brands.
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