If we compare the world of sustainable fashion to cuisine, it is considered food that is being dipped, breaded and fried in misconceptions.
But what does sustainable fashion really mean?
Whenever you see a place with words like `organic`, `eco-friendly` and `better for the environment`, it will often be covered in eye-catching green.
It may be a bit surprising, but according to an article by Alternatives Journal, What kind of risks is the fashion industry facing after the collapse of the eight-story Rana Plaza building in Savar, near the capital of Bangladesh, the industry
To help dispel some of the unfounded myths surrounding it, here are 5 of the most common misconceptions about sustainability when it comes to the fashion or slow fashion industry.
MISTAKE ONE: WHY SHOULD WE WORRY ABOUT FASHION WHEN IT HAS NO EFFECT ON THE ENVIRONMENT?
Most workers are facing many toxic chemicals and harsh working conditions in order to receive a meager salary.
In fact, fashion affects more than the environment, from the air you breathe, the water you drink and the food you eat.
If we think about the processes used to create an item of garment, it is quite simple.
Finally, not only the living environment on Earth but also humans themselves are being severely affected.
In parallel, you not only consume potentially toxic substances internally, but also consume them externally.
In addition, what is worrying is the amount of clothing produced in developing countries whose human resources are working under very strict supervision and receiving only a living wage.
Working conditions are not guaranteed, health is threatened, workers are still forced to work continuously to ensure enough product supply.
MISTAKE SECOND: THERE ARE NOT MANY SUSTAINABLE FASHION BRANDS
We live in a world saturated with social media, the internet is constantly improving.
Websites like Refinery29, The Good Trade, Marie Claire all have quite good articles updating this trend as well as sharing sustainable fashion tips.
Currently, there are many brands in the world developing sustainable fashion trends to meet all consumers’ `green` clothing needs.
The Eco Fashion World site is also a popular address about the sustainable movement, providing you with many tips to apply in real life.
MISTAKE THIRD: SUSTAINABLE FASHION ITEMS ARE EXPENSIVE AND CANNOT BE APPLIED EVERY DAY
Another great option is to browse for vintage, second-hand or consignment items in good condition.
Many of us are familiar with making unwanted purchases without paying too much attention to the cost or necessity of the product.
Think about the last time you decided not to buy hormone-fortified milk.
Additionally, it’s important to look at the entire lifecycle of a product, from the human capital needed to produce it until you distribute it externally.
Below are a few brands that can make you `greener` in your daily life.
To dig deeper into sustainable fashion, check out brands like People Tree, Everlane, Zady, and Patagonia… These brands are as affordable as a $55 shirt from a big box store, but they
Fashion world
Sustainable fashion: More than just awareness
FOURTH MISTAKE: I CAN’T DEEPLY IMPACT THE SATURATED FASHION INDUSTRY
“Fashion can be a ‘global warrior’ in protecting the planet,” Pharrell Williams told National Geographic.
If buyers demand it, the changes in the fashion industry will persist.
Online reviews also now carry more weight towards brands.
Just start with one individual, from one place, and then spread globally.
This is a slow and long process, in which retailers and consumers are also part of the positive development for the fashion industry.
MISTAKE FIVE: ECO-FRIENDLY FASHION IS NOT BEAUTIFUL OR UNSTYLISH
These sustainable fashion brands include a wide range of products suitable for all ages, from your little girl to your grandmother.
Guess what, when you picture sustainable fashion, you probably envision a dieter, vegan, or yoga enthusiast.
So, start with the smallest things like using metal straws, saying no to plastic bags… and don’t underestimate the power of each individual action.
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See more:
Vietnam has great potential to be a leader in sustainable fashion.
Young designers pioneer in sustainable fashion.
