ELLE Fashion Show is always one of the most anticipated fashion events in Vietnam, a place that not only gives wings to talented designers but is also an interdisciplinary creative event, a cross between stage performance and fashion.
Phygital Labs is a technology startup founded by a team of young leaders from Silicon Valley with the goal of creating a digital physical world to enhance the value of the Vietnamese brand in the international arena through the Nomion Digital Identity solution and
In Vietnam, Phygital Labs has applied the Nomion Digital Identity solution in fields such as fashion, culture, heritage, OCOP in the Vietnamese market since June 2023 and is continuing to aim to open the market.
Nomion solution ecosystem.
Participating in ELLE Fashion Show 2023, Phygital Labs contributes to solving the intellectual property problem by authenticating creative assets of fashion show floor designs, using RFID technology (Radio Frequency Identification – Object Identification).
From digital identifiers, Phygital Labs also helps architectural offices convey the story and inspiration behind each detail of their design, while also storing sustainable plans in digital space.
ELLE’s activities
ELLE Fashion Show 2023 press conference: What surprises will appear at the `Intersection of fashion and architecture`?
Thus, each design plan of 10 architectural offices accompanying ELLE Fashion Show 2023 will have a certificate from the organizing committee equipped with an encrypted RFID chip and attached with identification information.
Cooperation Signing Ceremony between ELLE Vietnam and Phygital Labs
Design plans as well as identification certificates of 10 architectural offices will be displayed at the De La Sól – Sun Life Flagship space (244 Pasteur, District 3) from December 21, 2023 to the end of December 27.
The cooperation between ELLE Vietnam and Phygital Labs has shown a vision in the technology era in applying technology to store and spread innovative products in the future, shaping a completely new exploitation direction for the community.
“The combination of ELLE and Phygital Labs is the connection between creativity and technology.
Mr. Nam Do – Chief Technology Officer, Co-Founder of Phygital Labs – spoke at the press conference launching the ELLE Fashion Show 2023 event.
