British luxury fashion brand Vivienne Westwood and the green fashion revolution

British luxury fashion brand Vivienne Westwood and the green fashion revolution 2

Fashion brand Vivienne Westwood was founded by British designer Vivienne Westwood in 1971. The powerful statement of the “red-haired rebel queen” has inspired every corner of life: “We need to change

According to Culture Trip, there is no competitor that can compete with Vivienne Westwood in terms of its huge cultural role.

Typically in the 1970s, she was a pioneer in the disruptive and rebellious punk trend as a response to the violent cultural upheavals of that period.

Today, temporarily putting aside the luxury aura or even the differences of the past, the 77-year-old woman just wants to devote her life to fighting for the Earth, for the environment, and for the fashion industry.

Photo: Vivienne Westwood

For more than a decade, the issue of climate change has always been a top priority for Westwood.

Westwood believes that the essential solution is for consumers to carefully consider and invest in sustainable products instead of purchasing items that are worn a few times and then thrown away.

In a statement on its official website, the group of fashion brand Vivienne Westwood mentions its strict policies on worker rights: Ensuring freelance recruitment;

“The Group is also strongly committed to ensuring that our operations and supply chains are free of all forms of slavery and human trafficking.”

Things that seem very normal, but in fact, few fashion brands, even luxury ones, can make such clear and transparent statements.

Vivienne’s fashion brand always values how people choose their clothes and how to preserve them for a long time.

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She said in an interview with The Guardian: “If people change their modern thinking about consumption, perhaps there will be nothing worth talking about about climate change.”

Photo: dazzeddigital.com

Even before independently creating great collections like now with her husband Andreas Kronthaler, Westwood also creates products that are `beyond the times`.

The name `Ethical Fashion` is also associated with the unique products of the fashion brand Vivienne Westwood.

In addition, Westwood also organizes campaigns, documents her initiatives, talks and collaborations on her blog Climate Revolution.

Vivienne Westwood transformed the runway at London Fashion Week into a green fashion revolution.

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