After nearly 30 years of opening up the country, the story of eating well and dressing beautifully continues to be mentioned but with a meaning understood more broadly than the individual.
ELLE Fashion Journey 2015
The situation changed after the integration
2015 marked the end of Vietnam’s negotiation of a series of free trade agreements with many major partners such as the 11 member countries negotiating the Trans-Pacific Partnership (TPP) or with European countries.
On the import side, commitments on preferential import and export taxes help manufacturers access high-quality raw materials from countries with developed garment industries such as Korea and Japan at reasonable prices.
Designer Li Lam and her designs
The retail market also has many improvements, commitments to open the market are a `magnet` that attracts many retail giants.
With income levels and quality of life increasingly improving, after integration, the domestic retail market will have profound differentiation when retail business models are more clearly defined based on characteristics.
A Marks & Spencer store in the world
In this context, the Vietnamese fashion industry needs a comprehensive overhaul from production, design, distribution to marketing strategy to be able to hold on and survive after the cataclysmic landfall of China.
Challenges ahead – unsolved problems
The current paradox is that, despite possessing many `favorable weather` factors, including extensive experience in the field of outsourcing, a force of young designers, maintaining continuous growth in the number of international visitors.
Garment workers are working in a garment factory in Vietnam
The term identity is always mentioned when cultural integration, focusing on preserving traditional values to avoid being `dissolved` before the stormy wave of integration.
The lack of finance and market experience also makes it difficult for young designers to do business with their own creativity.
Young designer Ly Qui Khanh is one of the typical faces of Vietnamese fashion
It is these things that make the Vietnamese fashion industry only stop at a micro level, spontaneously following the mindset of `do what you can` and cannot become a true fashion industry.
The mindset of mastering the game
Recently, the domestic fashion market has witnessed the rise of young designers.
Among them, many have succeeded in expanding their business scope.
Portrait of designer Phuong My
A design of Phuong My brand
On a smaller scale, the domestic market also witnessed the rise of fashion brands with a personal touch such as Lam Boutique by Lam, The Blue T-Shirt by stylist Kim Tuyen Nguyen, Ren by Tee by stylist Kim Tuyen Nguyen.
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